We live in times when technology is covering each area of our business.
Inbound marketing — if Hubspot didn’t coin “inbound marketing,” they have certainly spent a lot of time and money branding it as their own. Here’s how they define it: “Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.” This is a decent definition, if somewhat oversimplified. Outbound marketing attempts to initiate a conversation about a product or service by rapidly spreading word of its existance through a variety of traditional marketing methods. When most non-marketers think of the word "marketing," its this classic definition that they refer to. Whether a marketer places advertisements on the television or the newspaper, these traditional methods are still highly regarded by many industry professionals.