Multi-Casting Internet Marketing

We live in times when technology is covering each area of our business.

  • 1 ratings, 1 students enrolled

Course Overview

Inbound marketing — if Hubspot didn’t coin “inbound marketing,” they have certainly spent a lot of time and money branding it as their own. Here’s how they define it: “Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.” This is a decent definition, if somewhat oversimplified. Outbound marketing attempts to initiate a conversation about a product or service by rapidly spreading word of its existance through a variety of traditional marketing methods. When most non-marketers think of the word "marketing," its this classic definition that they refer to. Whether a marketer places advertisements on the television or the newspaper, these traditional methods are still highly regarded by many industry professionals.

What are the requirements?

  • No fancy camera is required, but some sort of camera (even a smart phone) would help you learn as we prompt you to take action with practice lessons.
  • A computer with the capability to edit photographs is also ideal if you want to follow along in the Photo Editing section. We'll be using Adobe Lightroom, Photoshop, and other free applications to edit, and we'll show you how to get free trials to follow along.
  • Students need to be excited about learning photography, as you will learn best with a mind ready for action!

What am I going to get from this course?

  • Multi-casting knowledge
  • Podcasting knowledge
  • Top marketing trends

What is the target audience?

  • This course is for anyone who wants to take better photos
  • This course is for beginners who want to become a skilled photographer
  • This course is for moms, dads, kids, grandparents, and anyone else wanting to document their lives in a more beautiful way
  • This course is for amateur photographers wanting to improve their skills and start a business

About the Author

With a focus on cinematic beauty and human connection, Sam specializes in capturing peoples’ cultures and lifestyles. His affinity for traveling has led him to work on productions of all types and sizes across the United States, Western Europe, Central and South America. His travels abroad have taught him invaluable lessons in rural cinematography, multilingual interviews, and what it takes to capture stories while on the road.

Born and raised in the skateboard and surf culture of Santa Cruz, California, Sam found his passion for photography and filmmaking at a young age while making extreme sports videos with his friends. At Loyola Marymount University’s School of Film and Television, he was educated in many aspects of filmmaking but focused on cinematography, directing, and documentary film.

Today, Sam looks to further explore the art of photography and new technologies of cinematography, expand his production company, Will Call Cinematic and continue to explore cultures around the world.


Course Curriculum

Introduction

  • Introduction
     
  • Marketing Types
    3 Page
  • Marketing Tips
    00:01:33

Inbound Vs. Outbound Internet Marketing

  • Inbound
     
  • Outbound
     

reviews

  • I thought this class was very helpful and useful. This course was recommended by someone close to me to take it and I am very glad I did! I learned new things and improved my skills. I hope to keep improving after this course! The instructor's are amazing! Always giving feed back, details, and were there if you needed any help. Thank you! I really enjoyed this class!
    6 years ago

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